A week late, and seven dollars short!

Like never before, the media war of the 2008 Presidential campaign is unfolding online. Yet, for all the work of the campaigns, the one piece that broke through – at least to bloggers and the media…who knows about real people? – had its genesis in the wild, rather than from one of the campaigns.

Whole sites have popped up to both analyze the campaigns and figure out the new medium. You’ll find a few linked in the sidebar. A while back at TechPresident, David All put forth a few things he’d like to see:

It’s Friday, and it’s my birthday, so I’m going to dig deep and give away five creative ideas I’d be working on if I were working for a Presidential campaign. Would they go viral? Well, you never know unless you try. And that, my friends, is the beauty of having a free distribution service.

And one more thing, you’ll note that all of these videos are POSITIVE. Video can be used to do something other than tear down the other guy. (TechPresident: Top five Presidential viral videos I’d like to see)

As someone who makes these pieces for campaigns, I too have been watching and ruminating on the state of the “YouTube Primary” on the Democratic side. Last Friday, I promised a series on five basic principals upon which to build a campaign web video program.

Then I remembered I have this whole California Democratic Convention thing to work on.

Well – I’m not getting paid to blog…if you don’t count the two bucks from people clicking the Google ads in the sidebar!

While periodically decompressing, I’ve been jotting down some thoughts. Each day this week, I’ll lay out one of five organizing principals which I have come to think of as pillars to build a campaign web video upon. Monday we look at the foundation of all the others; frequency.