Fundraising flunkies and compliance junkies:

Check out this great motion piece breaking down the who’s got the bucks and where the cash comes from in the first $1,000,000,000 campaign.

Brought to you by the great folks at GOOD Magazine.

Shameless self-promotion alert!!!

Tonight I bellied up to the pundit bar and appeared as a guest on the BlogTalkRadio edition of the excellent blog Wilshire & Washington.

Maegan Carberry, who I met on the Obama campaign invited suckered me into a rough Q&A by herself and Variety Editor-At-Large Ted Johnson.

I don’t know who keeps telling people that I know what I’m talking about (It’s me.), but I can’t say I dislike the attention.

For a refresher course on my past punditry, take a look at the clips below from my appearances on KNBC Los Angeles’ NewsConference…

I took a little while away to go work day-to-day on the Obama campaign in California.

Now I’m back.

The video above is the last piece I released, capturing the excitement from Barack’s supporters outside his debate with Senator Clinton at the Kodak theater on January 31st.

Though the contest will continue on all the way to Denver, we are just days from 22 states casting their votes and going to caucus.

This contest has been elevated by great candidates, two of whom remain.

However you vote, wherever you stand, watch the video above.

Take a moment to think between now and Tuesday – or whenever your state votes – to think on the direction you wish for this country and this world.

Then please go vote.

The hopes of the little girl who goes to a crumbling school in Dillon are the same as the dreams of the boy who learns on the streets of LA; we will remember that there is something happening in America; that we are not as divided as our politics suggests; that we are one people; we are one nation; and together, we will begin the next great chapter in America’s story with three words that will ring from coast to coast; from sea to shining sea – Yes. We. Can.

It was a little chilly, but I drove around with the top down in L.A. this morning. Looking at this video, it doesn’t appear that actors Kal Penn, Olivia Wilde and Megalyn Echikunwoke miss the California weather as they campaign for Barack Obama in Iowa.

Ah. The house party. Staple of organizing.

What once was a time for community to draw together in discussion, is now a chance for neighbors to sit and listen to a conference call together.

Because nothing forges neighborly bonds like deciding who gets to say their name before pressing pound.

Press one if you are fired up. Press two if you’re ready to go.

A pair of videos this morning show Barack Obama and John Edwards drawing support from two unexpected sources.

Edwards continues the story of the two phonebanking stories he posted yesterday:

Can you believe it? A Republican supporting Edwards. How’s that for electability in the General?

Obama’s supporter comes from perhaps an even more surprising place, and potentially a more helpful one in the Democratic primaries:

Yup. She was a Clinton supporter. Now she’s with Barack. So, aside from losing their New Hampshire Chairman (who was also a National Co-Chair), who engaged in some pretty nasty dirty tricks; now Hillary’s campaign is losing boots on the ground, as well.

***UPDATE***

The Obama video above, featuring the Clinton precinct captain has been picked up by Drudge. Watch its traffic…

…What are places where everyone is the winner, Alex?

Wait! Before you think Edwards ran away with the debate, here’s a clip saying how great Obama was:

And since everyone was the winner yesterday, here’s a clip that the Clinton campaign has put out:

So, in three clips from three campaigns – all culled from the same news segment – we have three winners. Rashomon, anyone?

BONUS!!! Here’s a clip from Fox News where Edwards is the winner!

Since he has clips from two networks, does that make Edwards the real winner here?

I’ve been going through old videos, looking at the campaigns’ work with an eye toward a year-end wrap up. One that I just watched that I had missed before was this piece from the Obama camp.

This video (like their Iowa J-J invitation piece, and others) shows the great creativity that every campaign draws. Even (perhaps especially) the Gravel operation has created interesting, different and creative work.

Campaigns without resources can make up for it in creativity online.

The lower resource barriers of web video production make adventurous pieces like these a lot less risky. A “why not try it” spirit not only makes for interesting videos (though they won’t all be winners!), but also fits well with candidates who a selling “freshness.” Heck, they can even help candidates selling “experience” not seem so stale…

So why not more of them?

InfoMania – a series of “pods” on Current_ – takes a look at campaign videos in this segment that I saw on thre tube a day or two ago.

As the year – and primary season – head down the stretch, I expect a lot of these video roundups.

I may even have to make one of my own.

Following up on last nights Democratic debate in Philadelphia, Senator Hillary Clinton’s campaign released this video where a bunch of mean male Senators gang up on her. Not included in the video: the portion of the debate where the near-perfectly disciplined Clinton got banged around a little on the issue of drivers licenses for undocumented workers.

UPDATE: Hillary didn’t have her drivers license answer in that clip, but – staying mean – the Edwards campaign put it out there:

Last week videos from the Edwards, Obama and Richardson campaigns showed some of the different looks you can turn to when making a video for the same purpose – in this case, seeking an endorsement.

John Edwards’ take on sensible priorities:

Barack Obama’s take on sensible priorities:

Bill Richardson’s take on sensible priorities:

All three of these videos had the same purpose: winning the endorsement of Iowans for Sensible Priorities. What interests me are the differences between the three.

Edwards obviously sat down for a few minutes to record a greeting just for this purpose. His team also worked in footage from the road and went to graphics to make his take on sensible priorities perfectly clear. The Edwards video also wisely ends with a web link that takes you to a page on his site dedicated to this effort. There’s text of his remarks, an embedded video player, and even a snapshot of Edwards with someone wearing the group’s t-shirt.

The BarackTV team wins on picture quality. Like most everything they put up, the video is beautiful. Of course, that could be my aesthetic prejudice in favor of the Panasonic 24P cameras they (and I) shoot on! Because the Edwards videos went out to B-Roll and graphics, you can’t tell if there are cuts in his remarks. With Obama, there is no question. The entire minute and a half clip is in one continuous take – with fairly dense material in there. The uninterrupted roll makes for a very strong performance.

Richardson goes grassroots in his clip, grabbing his remarks on the fly while at the Harkin Steakfry. He starts off informal, with a “tell me when” (always a favorite of mine) and surrounds himself with cheering members of the group whose endorsement he seeks – including their Executive Director. Nice move. The last few seconds of the clip have him turning back to the activists for some good old fashioned hand shakin’.

There are useful elements in all three videos.

If I were putting this clip together, the hard part would be the decision between the Richardson-style piece or the Edwards/Obama-style piece. Given the opportunity to surround yourself with a group’s members when making an endorsement ask video can’t be underestimated.

Either way, I’d reinforce my priorities with graphics. I wouldn’t have them over black like Edwards, but would superimpose them along with the candidate giving the remarks. Edwards was also right to give a call to action link at the end. Every video should have one. If the candidate can get it in one like Obama, use as much of that as possible. But, mix in some B-Roll if you’re not standing with the members.

And for God’s sake, if you’re sitting down and making this clip for a few minutes: USE A TRIPOD. Loose, handheld footage is fine grabbing things off the cuff, but if you’re going to the trouble of lights, flags, or signs to make the shot nice, take the extra minute to stabilize your shot.

Clips like these are what campaign videos should be all about. They’re easy enough to crank out, and talk directly to an interested group of people. Twist your scheduler’s arm, grab a few hours of the candidates time one day and pound out one after the other for the many groups whose support you seek. Press them to DVD and drop them in the mail, or – if you can – get their email addresses and send them that way. This is a much better use of production resources than shooting the stump speech for the umpteenth time.

The 2008 Democratic Primaries have often seemed as devoted to the hair on top of candidates’ heads as the ideas inside. In the Chris Dodd ad above, he re-enlists his white mane for humor – citing it as evidence of decades of fighting the good fight in the Senate. He also works in a poke at John Edwards in the process.

Opponents and critics have been going upside John Edwards well-coiffed head with these follicly-charged strikes for month – but I figured it’d end after the excellent (if late) rebuttal he brought along to the CNN/YouTube debate:

In a media-obsessed society like America has become, it drives me nuts that the biggest criticism many can hurl at Edwards is that he didn’t want messy hair on television. Lord only knows what people would say, had he gone on with a cowlick – God forbid!

But it doesn’t stop with Dodd and Edwards. In the two videos below, Hillary Clinton and Barack Obama spend a little time with the striped-pole brigade.

There was a stretch in 2005 when I was looking for my next project. From time to time, I found myself watching a reality series on Bravo featuring uber-stylist-to-the-stars Jonathan Antin. If we’re going to spend this much time talking about hair, why not just run him? Or at least a cabinet position? Anything?

ALSO: On a more serious note, look at the video below. It’s a teaser that the Obama put out ahead of their barbershop clip. This is a great technique. The rumbling belly of the web video beast is soothed by appetizers such as these. One thing I’d add: a push at the end of the clip telling people to tune back in for the longer piece. An eye-catching glimpse of a compelling story (like the Army Ranger’s meeting with Obama) can be the hook that brings viewers with only a little time (in this case :45 seconds) back for something more substantial, if they see that it’s something with human appeal.

At her huge annual Women’s Conference, California First Lady Maria Shriver hosts a discussion with Elizabeth Edwards, Michelle Obama, Cindy McCain, Ann Romney, and Jeri Thompson. It’s a long piece, but – at least if you believe Shriver – it’s the first time anything like this has ever happened. So, if you’ve got an hour, take a look.

Despite being married to the man who bounced my old boss – Gray Davis – from office, I’ve never had a beef with Shriver. In fact, she sent the nicest gift basket the day after the Recall. Very classy.

After my frivolous post with the “Cooter” video, I felt I should pay respects to the great video work of the Edwards campaign by posting the clip you see above, instead of just being silly (and a little stir crazy).

Edwards folks have long done an excellent job of integrating real folks into their web video pieces. This video keeps up that tradition.

It’s not uncommon to see interviews with and testimonials from supporters in videos from most of the campaigns. Usually they’re talking about how great the candidate it. With this video (and the “We The People” project earlier in the campaign) Edwards has done things a little differently – using his supporters to carry his water in a more direct fashion.

The Obama campaign used this technique well not too long ago, putting the words of the Senator’s five-year-old speech denouncing the war in Iraq into the mouths of several supporters.

I like this clip, a lot – mostly because it is almost exactly how I would have made it. Or maybe I blacked out and made it – like Tyler Durden setting up franchises around the country. My dark side, at work! If I were to do anything differently, it would be to get more geographic diversity in the clip, and to share the peoples’ names and where they are from.

This is where ubiquitous use of video across your campaign’s many departments pays off. I’m guessing the Obama campaign knew long in advance that they were going to focus on this speech around the time of it’s anniversary. Whether it was Communications, Political…or whoever! Somebody knew this was coming.

Letting the BarackTV crew know ahead of time would allow them to grab a line or two in every city and town he stopped at in the few weeks prior. As it was release, most of the lines look like they were filmed in New York – where he made a big end-of-quarter stop in September. There are a few that look like Iowa. A few weeks notice could have turned this piece into a national chorus, singing in 50 part harmony to the tune of his speech.

Like any other department, campaign video outfits benefit from more prep time. Get them in early, and a better film will come out.

With Hillary Clinton gaining a slight cash-on-hand advantage over his own campaign, Senator Barack Obama made an usually direct fundraising ask in an email and video that went out yesterday.

To everything (even hard-ask grassroots fundraising) there is a season, I guess. For Barack Obama, That season is here.

Now is when you see how deep the “permission asset” they’ve built runs.

Thinking on it…

His surprising lead in fundraising has been double-sided. It has allowed him to avoid hard asks like these that – while effective – also burn out your list.. So, his list has grown tremendously. It has also built trust with the Obama community. That’s a good thing.

But…

The success has also prohibited him from making hard asks like these, because the stakes aren’t there. It’s cost him urgency. So, in that way his lead has held him back. Hard asks – while burning your list a bit – do get results.

Now…

He has months of trust and permission and high stakes to make a real test of his list. This is where the rubber meets the road on if the grassroots and netroots can do it. If they fold on this ask, he’s in trouble. If they step up, look out.

John Edwards and Hillary Clinton have been very successful in turning attacks against them by the Right into urgent fundraising appeals. Hell, Ann Coulter is practically John Edwards’ best fundraiser. She should be getting a commission. Now, Obama has something other than an end-of-quarter deadline or promise of dinner to motivate his supporters. Last I checked, the effort was coming up on $1 million of the $2.1 million they are seeking to raise in this Close the Gap campaign.

Which begs the question, “If they were looking for $2.1 million, why didn’t they just hire Larry H. Parker?” From what I understand, he’s able to get people that kind of money.

As part of their groundbreaking crowdsourced-coverage program, OffTheBus, the good folks at Huffington Post put out a call for coverage of the Obama campaign’s Canvass for Change over the past weekend. Here’s my contribution to their effort.

I’ve loved shooting the grassroots in this election cycle; at Edwards and Clinton events, at the California Democratic Convention, and at Obama’s Camp Obama in Burbank and national canvassing activities. While I’m used to turning my lens on the candidates who are the “head” of the movement, their is something tremendously inspiring about getting out there with the “body” of activists, after too many years at a desk in HQ.

I’ll stay “OffTheBus” (though the bus I was on was usually the candidate’s bus, rather than the press bus HuffPo refers to!), to cover what’s happening in the energized Democratic grassroots. Check back here for the latest releases.

God bless the mid-west, land of my birth, for their lasting love of red meat.

While the mainstream press reports that Hillary Clinton is attempting to horn in on Barack Obama’s narrative of change, this Obama visit to Caesario’s Pizza in Manchester, NH shows that the Senator from Illinois is stealing a few Clintonian moves himself…

Stealing Bubba’s moves, and those nice young ladies’ fries. It must be after Labor Day, ’cause this campaign is on!

Last quarter the Obama campaign went through stories sent in by their grassroots contributors to form a quartet that would sit down with the Senator over dinner to discuss the race and our nation.

I sometimes want to doubt these things – that it may have been part gimmick, part list-building tool, or part fund-raising ploy – and I don’t know how much of Obama’s massive grassroots financing effort came through the Dinner With Barack contest. In the end the intent and the numbers don’t matter, as it made for great online viewing.

It became a unique time all of us got to spend with the Senator.

Before releasing the clip of the actual dinner, the BarackTV team released a series of pieces talking to the dinner guests. We got a chance to meet them, to actually see their lives, to hear their stories, and to get a feel for what draws them to Obama.

Knowing a bit about the guests made the dinner video more effective, featuring the supporters as characters rather than props in the story.

The dinner itself went very well. This experience was quite different from what you usually get from campaign videos. It was quiet, personal, humorous, and conversational.

If there was anything I’d have done differently, it would have been to combine the guest footage with the dinner into a slightly larger piece, and to talk to Obama separately from the dinner, not unlike the talks with the guests. Get his point of view on what it takes to run a campaign from the bottom up.

Maybe a clip like that is still in the pipeline. Who knows?

But, bravo to the BarackTV folks! Bully for you for a cool project.

You may have seen Max Blumenthal’s words at The Nation or HuffPo. Or, if you were at this week’s Take Back America conference, you might have seen him conducting interesting interviews of such folks as Mike Gravel, Rev. Al Sharpton or “Obama Girl” Amber Lee Ettinger.

Actually, he never found Obama Girl at the event – but made sure to ask lots of people where she could be tracked down.

It appears the conference organizers were a little nervous about Blumenthal’s artistry, as he explains in this excerpt from his personal blog:

With over a thousand people waiting to view my film, my videographer, Thomas Shomaker, and I were whisked backstage. There, conference organizers told us “technical” problems made our screening impossible. I was finally told that our film was too “edgy.” In it I interviewed participants at the conference, including Ralph Nader, Al Sharpton, Mike Gravel, bloggers from Atrios to Matt Stoller, and activists. I suspect that its good-natured humor failed to meet a threshold of dull earnestness. Judge for yourself. Watch the film now. (MaxBlumenthal.com)

Don’t worry Max. Like all great artists, people will appreciate this video after you’re dead.

For a refresher on Blumenthal’s history in political conference filmmaking, check out his piece from CPAC:

I work campaigns.

I have two sons – and a third on the way.

These two things are sometimes hard to reconcile. As I’m currently talking to various campaigns about what ship to set sail on next, I can hardly imagine what it’s like to be a candidate with two young children.

Off the top of my head, three Democratic contenders (Barack Obama, John Edwards and Chris Dodd) all have young children as they pursue the presidency.

In the following two videos, Senators Obama and Edwards talk about campaigning with children:

In the first episode of the new Barack Obama podcast, he discusses his children and his father in honor of the now-past Father’s Day weekend. Somehow, I can’t imagine another candidate discussing their family in the way that Senator Obama does in this clip. It’s the type of openness that made his books successful and acclaimed…and made me subscribe to the podcast through iTunes.

In this Edwards clip, Senator Edwards is a little lighter in his treatment of bringing kids on the campaign trail. A friend who worked advance for Senator Edwards four years ago had nothing but good things to say about the Senator’s plucky son, Jack. Jack and his sister, Emma Claire, appear in this piece but flee the room when it’s time for daddy to give yet another speech. His attention turns to his own father in the next clip – as he revisits the familiar setting of the textile mill where his father worked.

On Technology Evangelist, Benjamin J. Higginbotham…

…which reminds me of a story – my only known encounter with the CIA!…

…but anyway…

Higginbotham writes on the value of using Brightcove as opposed to YouTube for your campaign’s primary video outlet. While rightly suggesting the use ofall of the social video sites (including Blip.tv, Revver and Ustream.TV), he sites one major strength of Brightcove…the ability to post your videos on a time-delayed basis:

Being able to pre-record a message and schedule it to go live at an exact time can give your campaign the extra edge it may need vs waiting for YouTube to convert your video whenever it darn well pleases. (Technology Evangelist)

He is absolutely right. Brightcove has better control and quality – and the simple convenience of choosing your own thumbnail (long overdue from YouTube). But, in a world where timing is so critical imagine the stress relief of uploading on Monday, knowing that the video will appear – as if by magic! – at a predetermined time on Thursday!

One campaign wishing it had this ability may be the Edwards campaign – who have been cranking out videos lately…with some of them disappearing after they pop to those of us using RSS to monitor their feeds.

If you click on the player above, you find that the video has been turned private. But not before it turned up in my feed reader – and on the blog of Jeff Jarvis, PrezVid. Did Jarvis’ snark drive this video into privacy?

Another example popped up in my reader not long ago, going hand in hand with a push email the Edwards camp is making today urging people to demand him on Eventful.com.

The video has now been removed, but the cat is out of the bag. When will the clip reappear?

I suppose the moral of the story is that while YouTube is the biggest microphone in the online video world it has it’s drawbacks. So, consider Brightcove (or Blip.tv – which the Obama campaign has recently added…you can get Obama on iTunes now!). You’ll get better quality, more control, the ability to choose your still – YouTube really needs to fix this! – and the restful knowledge that you will control when people see your clips…not the unreliable speed of YouTube’s upload system.

Here’s a little piece (the first of two) from the San Fernando Valley “Walk for Change” canvassing event for the Obama’08 campaign. For other pieces from the Walk for Change, check out PrezVid or BarackTV.

As I posted before, NBA All Star Weekend also featured appearances by Senators John Edwards and Barack Obama. Here is the second of the pieces I shot of those events, featuring Senator Barack Obama.

Today’s announcement by New Mexico Governor Bill Richardson continued the trend of 2008 presidential contenders kicking off their campaigns accompanied by an online video. Like former Governor Tom Vilsack, former Senator John Edwards, and Senators Chris Dodd, Barack Obama and Hillary Clinton; Richardson addressed supporters, skeptics and the world through the blossoming medium of political web videos.

The contenders’ videos show differences in rhetoric – to be sure. I’ll leave discussion of that to a million different blogs, and the traditional media. What interests me in the release of these announcement videos are the differences in how each campaign uses the medium.

Former Governor Tom Vilsack (D-IA)

Now, this is a vLog! In the most traditional sense, Vilsack nails the medium. A static camera, at that slightly low-angle makes you feel as if it’s shot with a web-cam sitting on his desk. The choice of locations – on a couch in front of a packed bookshelf – lends itself well to his homespun delivery, which is where Vilsack really shines.

I don’t know how this was produced, but I really do get the feeling from it that he is alone with the camera. Were his aides comfortable enough to just let him sit down and tape himself? Somehow I doubt it. That’s how it comes across though. Vilsack comes out on top of the heap as far as intimacy and conversational-ism. In subsequent videos, he has managed to maintain this. Having met Governor Vilsack, it’s great to see that he talks in the same thoughtful way in his vLog as he does one on one.

Former Senator John Edwards (D-NC)

Edwards creative and symbolic use of setting makes his video stand out from the rest. Coming as an preface to his official announcement the next day, Edwards continues something he started in video presentations for his pre-presidential PAC, One America. For One America, Edwards would release a video ahead of making a speech, outlining what he would be talking about and giving a personal and emotional context to the speech to come. After that, the speech would be presented as delivered, but would mean a lot more to those who watched the “pre-show.”
The use of the camera has a “hand it to the volunteer and roll” feel that is loose and gives that amateurish “grassrootsy” feeling. The remarks are obviously thought-out, but maintain an off-the-cuff quality of someone speaking from the heart.

Senator Chris Dodd (D-CT)

Dodd is the one video that feels like an after thought, as if someone in the office suddenly realized, “All the other candidates have YouTube videos. We need to whip one up.” They threw up a couple flags, plopped the Senator in front of him, and told him “go!”
That said, it does lend a certain credibility to the video the others don’t have. This isn’t a calculated move. It isn’t a contrivance meant to display that the Dodd campaign “gets it.” Dodd’s announcement doesn’t have the production values or backdrop that many of the other videos do, but it gets the job done. Afterthought or not, they thought it important to reach out this way and the Senator gave us a little about himself. I especially liked how he said, “I’m a Senator from Connecticut.” He is truly introducing himself to us in this video.

The best part is actually at the very end, and resides mainly outside of the piece. If you follow a link that comes up at the tail of the video, you go to a page on Dodd’s website that asks you for a video link of your own, opening up two-way conversation via YouTube.

Senator Barack Obama (D-IL)

Senator Obama’s clip is the most “formal” of those released. Shot in a slightly loose closeup, the announcement is delivered in one take to a static camera. The lighting is very traditional, but also dramatic and rich. This video – in one word – is stable. Obama’s firm delivery, combined with the controlled setting, lighting, and camera remind me of a Presidential address. I’m pretty sure that exactly what they want you to take away.
This was shot to show control and heft. In a recent article (can’t remember which), the writer talked about Obama’s style on the stump, saying it was like watching someone think out loud. That is certainly one type of Obama speech, the “finding a way through things while everyone watches” delivery. This video is the other type of Obama speech. Like the DNC Keynote in 2004 this one is a planned march. A candidate who’s found the way, and is not looking for it. In a way, it leaves a little out of the piece. Obama’s million megawatt smile and good humor are not to be seen here – it’s all business.

This video tackles the “inexperience” argument. For what I think the aim of the piece was, it succeeds.

Senator Hillary Rodham Clinton (D-NY)

Normally, I’d call her Senator Clinton; but this video has “Call me Hillary” all over it. Shot in a living room on a comfy couch, with family photos in the background and a lovely day outside; the Hillary video is warm and welcoming – if a bit scripted. She is inviting and friendly, with a touch of humor – while still carrying the weight of a powerful United States Senator. It’s clear that this video intends to cozy you up to the former First Lady, who we all “know” so well. She is a familiar face and an old friend to the Party.

But, in bringing that out, I feel the presence of a “director,” who brought out a bit of a forced delivery. One thing that bugs me are her gestures. The one that jumped out was when she puts her arm up on the back of the couch. Not so much that she did it, or that it seemed “stagy.” My problem with it is in the editing. It happens twice. Back to back. She puts her arm up, delivers a line about the President. There’s a cut. She puts her arm up and makes a different point. In doing it, she seems perfectly natural. After editing though, it looks like a stage-directed move. Her lean forward on “Let’s chat.” (and even the use of the word “chat”) didn’t seem in character, either. We get it already, she’s not frigid. She’s not unapproachable. Don’t push it on us.

Most of this video gave me a very different feeling than I’ve had sometimes about Senator Clinton. Namely, that she is “Hillary.” Those few moments, where she seemed guided to do things, undercut the rest of the piece where – by actually talking to us – she was communicating all that they wanted her to get across. Let Hillary be Hillary.

Maybe I’m expecting too much in this video, or something. My wife didn’t see any of this the same way. She usually has a far more critical cinematic eye than I do, and isn’t inclined to be a fan of Senator Clinton…after this video, all that changed. She is firmly in Hillaryland, now! So, on that measure this video is a raging success. I look forward to the “chats” that are on deck in the coming week.

Governor Bill Richardson (D-NM)

The offering from Governor Richardson is formal (like the Obama video) but with the warmth of the Clinton video. He let’s us know who he is (sharing his strong resume) and where he is coming from. He also digs deeper into plans and issues than the other candidates, making a detailed case for why he should be the next President. The choice of location is excellent. The warm lighting, flowers in the background and hearth give a homey feeling…but the fireplace as angular and strong (with a classic look) that reminds of something you may see in a room of the White House. This is smart “regular-guy” at home among marble.

I’d have like to have seen him cut loose a little more, but I mostly like his delivery. He doesn’t come off as a natural communicator. But, he portrays seriousness and honesty and a genuine interest in tackling big issues. This is a man of depth, with a lot on his mind – who has so much to share he can barely even the outline into the four and a half minutes of the clip. I saw him in person once at a Democratic Governors Association event, and remember him as pretty funny. I hope future videos show a bit more of that humor.

A lot of people will key in on his speaking in Spanish, let me just add a heartfelt, “bully for you, Governor!” I would like to see these videos dubbed into other languages, as well. Richardson has a leg up in this area. Let’s talk to all Americans, even those who are new here and learning our language.

On The Whole

All of these have their good points and bad points. Some were better at being conversational. Some were lit or shot better. Some used context and setting better. What’s important is that everyone is in the game. All of the candidates have seen from 2006 the importance of this medium, and are – pardon my pun – exploring it. I hope to see them all grow as vLoggers (or whatever you’d call them!) as the campaign goes on.

My quick takes:

Vilsack – Conversational
Good: Thoughtful delivery. Intimate camera.
Bad: Hmmmm…I’ll get back to you on that. I really like this video.

Edwards – Active
Good: Top-notch context and setting. Free-flowing dialog
Bad: Get in closer. It’s a small picture area online, medium and wide shots don’t get enough emotion (read: your face) across. Start wide (to get the cleanup) and cut in.

Dodd – On-the-Fly
Good: Very open and conversational, very comfortable. Two-way video communication web page!
Bad: The “Afterthought” effect.

Obama – Controlled
Good: “Strong” camera. Dramatic lighting. Good delivery.
Bad: For this one it works, but loosen up a little in the future. Careful in your framing (ie. the “Half Hands” at the bottom of the frame).

Clinton – Inviting
Good: Conversational. Good balance of policy and personality. Nice humor.
Bad: Relax and be yourself. Like Obama, get off the script a little next time. You’re sitting on my desktop. Let me get to know you.

Richardson – Exuberant
Good: Depth and Information. Homey, yet formal setting.
Bad: Let your humor out. You’re a famous “backslapper” of a politician. Give us a little tap!