If This Race Were About Hair, We’d Elect Jonathan Antin President

The 2008 Democratic Primaries have often seemed as devoted to the hair on top of candidates’ heads as the ideas inside. In the Chris Dodd ad above, he re-enlists his white mane for humor – citing it as evidence of decades of fighting the good fight in the Senate. He also works in a poke at John Edwards in the process.

Opponents and critics have been going upside John Edwards well-coiffed head with these follicly-charged strikes for month – but I figured it’d end after the excellent (if late) rebuttal he brought along to the CNN/YouTube debate:

In a media-obsessed society like America has become, it drives me nuts that the biggest criticism many can hurl at Edwards is that he didn’t want messy hair on television. Lord only knows what people would say, had he gone on with a cowlick – God forbid!

But it doesn’t stop with Dodd and Edwards. In the two videos below, Hillary Clinton and Barack Obama spend a little time with the striped-pole brigade.

There was a stretch in 2005 when I was looking for my next project. From time to time, I found myself watching a reality series on Bravo featuring uber-stylist-to-the-stars Jonathan Antin. If we’re going to spend this much time talking about hair, why not just run him? Or at least a cabinet position? Anything?

ALSO: On a more serious note, look at the video below. It’s a teaser that the Obama put out ahead of their barbershop clip. This is a great technique. The rumbling belly of the web video beast is soothed by appetizers such as these. One thing I’d add: a push at the end of the clip telling people to tune back in for the longer piece. An eye-catching glimpse of a compelling story (like the Army Ranger’s meeting with Obama) can be the hook that brings viewers with only a little time (in this case :45 seconds) back for something more substantial, if they see that it’s something with human appeal.