Obama “Green Gathering” Trailer

I’ve been going through old videos, looking at the campaigns’ work with an eye toward a year-end wrap up. One that I just watched that I had missed before was this piece from the Obama camp.

This video (like their Iowa J-J invitation piece, and others) shows the great creativity that every campaign draws. Even (perhaps especially) the Gravel operation has created interesting, different and creative work.

Campaigns without resources can make up for it in creativity online.

The lower resource barriers of web video production make adventurous pieces like these a lot less risky. A “why not try it” spirit not only makes for interesting videos (though they won’t all be winners!), but also fits well with candidates who a selling “freshness.” Heck, they can even help candidates selling “experience” not seem so stale…

So why not more of them?