Programus Interruptus

Apologies all around for both the unfortunate title of this post, and for the last two Pillars of online video campaigning being late.

Last week we covered Frequency, Interactivity and Exclusivity…and were staring Continuity right in the face. Then came the California Democratic Convention, which sent me into the bunker and kept me from jotting down the last two pillars.

I’m going to catch up on my sleep and we’ll take a look at the last two pieces of the puzzle, Continuity and Ubiquity by week’s end.