Posts Tagged ‘Trippi’
Twitter Updates for 2009-05-13
- To whom it may concern: Please leave enough room in your Tweets to allow re-Tweeting without having to edit. (Userrname + 4) #
- RT @JoeTrippi: RT @jdickerson Kanye West blows lid on fake Twitter accounts. Raises what MSM isn’t and in clear language http://bit.ly/wUtEP #
- For example, @JoeTrippi had to edit @JDickerson on that Kanye Re-Tweet. Leave room for RTs with ease. #
- Voter rejection expert speaks! RT @KQED_CapNotes: Angelides: voters will reject props, msg will be “fix this, and fix this in a real way.” #
- Idiot! Didn’t leave space for RTing my rant about how to RT! Then again, if you leave room to RT an RT, where does it end? #
Joe Trippi is Out of Ideas. Supporters to Make John Edwards Next Ad!
Enter your :30 second spot between December 28th and January 16th – just in time for the Nevada Caucuses!
More details are available at JohnEdwards.com.
No word if the winner gets the customary cut of the media buy.
Shooting Your Ads on the Road – Edwards “Together” Ad
One advantage to having cameras on the road is an abundance of footage. With cost barriers to high image quality cameras evaporating, you can roll Hi-Def tape day after day after day and – provided your cameraperson has a good eye – have what you need for better commercials, when the time comes to go up on television.
I ran into Edwards’ videographer – Peter – at the debate in Vegas. We’d met here and there before, going back to the winter DNC meeting in Washington almost a year ago. One thing we chatted about was how his footage was providing a great deal of the material in Senator Edwards ads. Armed with a Sony HDV camera (I think he uses the HVR-Z1U), Pete’s strong lens work holds up to broadcast specs and provides Joe Trippi and company with an endless stream of footage for their ads.
The key point here is not the abundance of footage, though. It’s the realityof the footage. Watching this Edwards ad, it’s clear that it’s not a setup. This is a real campaign event. The crowd is a real crowd. What Edwards is saying is the same thing he’d say in a meeting hall or living room.
Most ads that feature the candidate speaking to a group of folks are completely forced. There is nothing real about them. A good videographer on the road, with a high-quality camera, gives you all the tape you’ll need to convey the authenticity of your candidate and campaign.
While Michael Moore Breaks the Cuba Ebargo, Patrick Ruffini Breaks The Clinton YouTube Embargo (UPDATED)
UPDATE: OKAY, OKAY, OKAY!!! I TAKE IT ALL BACK…AT LEAST THE PART ABOUT HOARDING HILLCAM TO THEIR SITE. THE CLINTON CAMPAIGN POSTED THE HILLCAM STOPS ON THEIR YOUTUBE ACCOUNT. YOU CAN FIND THEM HERE, HERE, AND HERE.
Following up on this morning’s piece on the HillCam, I thought I’d drop in this post from Patrick Ruffini:
When I first posted the Clinton Sopranos parody video to YouTube, I could hardly imagine it would become the second most viewed video that day, with over 250,000 views. Other versions trailed narrowly behind, fetching at least 700,000 extra viewers. All told, over a million watched the video on YouTube.
That’s not what the Clinton campaign intended. They wanted to have this moment all to themselves, so they didn’t post it to their YouTube channel, instead roadblocking people to HillaryClinton.com where there would be no conversation, no comments, and no pesky video replies. While on the site, they also wanted people to sign up and donate.
You’d think only a Clinton supporter would post such a funny and flattering video of the two, but I saw this as an opportunity to divert traffic from the Clinton web site and perhaps reduce their online take from the video. It was successful, to the tune of a quarter million people who watched it on YouTube instead of HillaryClinton.com.
Now, they’ve done it again with their “HillCam†video of Hillary and Bill trekking through Iowa. And again, they’ve offered a high-res Quicktime download. And again, I’ve posted it to YouTube for them, so Democrats won’t have to go to Hillary’s site to get it. (Patrick Ruffini: Stop the Clinton YouTube Embargo)
I can understand why the Clinton campaign would try and drive traffic to their site using the excellent Sopranos video. They had something completely golden on their hands, and knew it. They leveraged it into something. It was a gimmick, not unlike the Edwards gimmick-video where Trippi and Prince baked a pie. This wasn’t about getting to know Hillary…it was novelty for novelty’s sake…or for the sake of getting email sign-ups.
Somehow, I feel the HillCam should be treated differently. If they really wanted to let people get to know Hillary, why hoard it all to their site? Wouldn’t they want as many people as possible to get to know her…on YouTube, Revver, Blip.tv, Brightcove and anywhere else?
It’s not about sharing the Clintons with you, it’s about what you will give them for it.
Edwards “Demand and Be Heard” Eventful.com Contest Video Reappears!
Yesterday, as a case for using systems other than YouTube as your primary web video outlet (post to all of them), I posted a disappearing video from the Edwards campaign about their contest on Eventful.com, called Demand and Be Heard. The video has been revived, and is posted above. I’ve cast my vote, and hope to see the former Senator on his way to Los Angeles – which is now in the lead. California’s newly minted “early” status has given me great chances to see more of these candidates than I have in past elections. I savor every visit!
In that same post, I also referenced a missing Edwards video featuring a call from the candidate to his wife Elizabeth. The video had popped up long enough to appear on PrezVid.com, and greetings to those of you finding your way here via that site’s generous link.
ReelPolitik notices that the Edwards campaign has taken down the video I wrote about the other day showing the candidate asking his wife permission to go to a basketball game under the proudly snarky headline, ‘Will he ask for permission to invade Iran?‘ Click on the video now and it’s “private.†Ah, but there is no private in a presidential campaign. ReelPolitik asks: “Did Jarvis’ snark drive this video into privacy?†Well, if so, that’d be silly. The Edwards video was the first spark I saw of a candidate being just a little loose on the little camera. If someone in the campaign tries to sanitize, script, and spin that, they’re missing the point of the medium. Put the video back up. What’s the harm in looking human? (PrezVid)
I don’t find Jeff Jarvis all that scary, and doubt Joe Trippi and the Edwards team do either. Yet Jarvis’ headline RE: Iran was an example of the “Gotcha Culture” Trippi has been taking to task in recent talks on candidate web videos.
Like many others, I hope for more of the behind the curtain looks like the Edwards campaign gave – however temporarily. But, it’s important for those of us who ask for them to not turn them into an opportunity to take pot shots…lest the access disappear.
In a way, I feel lucky to have seen the “Phone Call” clip…perhaps that is a potential strategy for campaign video creators such as myself. Put things up for just a limited time. Make interesting enough that when they disappear people post about it on their blogs…hmmmm….
While we’re talking Edwards the folks at the Foundation for Taxpayer and Consumer Rights gave their big award of the year to Elizabeth Edwards. Here’s video of her speech (in two parts):