The Clinton Campaign’s HillCam Head Fake

After seeing the enticing trailer above, I waited with anticipation all weekend to see what secrets the HillCam would reveal. On the heels of their big Sopranos splash, where will things go next/

The Clinton campaign is offering supporters an exclusive behind-the-scenes look at the Clintons’ 4th of July trip through Iowa next week, with a new addition to the campaign trail–The HillCam.

The HillCam will follow Hillary and Bill Clinton as they travel from Des Moines to Davenport, capturing their spontaneous moments. Taking supporters beyond the headlines, the HillCam will offer an unvarnished look at the Clintons’ first joint-campaigning of the 2008 race. (Hillary for President)

While I was absolutely looking forward to seeing the Clinton’s behind the scenes – which I’ve had the privilege of witnessing a bit on past campaigns – I was more curious whether the HillCam footage would actually produce anything “spontaneous” or “unvarnished.”

So far, Senator Clinton’s best videos have been highly scripted affairs. The trio of song contest videos (I Need Your Advice, Song Contest: Round Two, Sopranos), which culminated with the excellent Sopranos clip made up a very contrived narrative arc. Not that contrived is always a bad thing, mind you. The videos were strong – but were completely void of spontaneity.

Another well-received video was Bill Clinton extolling his wife’s virtues. It was personal, in that way only Bill Clinton can achieve. It was anything but unvarnished.

So, that’s why I was – and still am – looking forward to the HillCam. I want to see if the campaign will let their guard down and really show private moments. I guess I’ll have to wait – as there is still no sign of life from the HillCam…other than the trailer – again, not exactly unscripted.

I’m not the only one sitting in front of his computer disappointed. Over at TechPresident, Joshua Levy is feeling let down, as well.

Meanwhile, where is HillCam? Last week I wrote about Hillary Clinton’s new project, HillCam, which promised a “behind-the-scenes look at the Clintons’ 4th of July trip through Iowa next week.” So, it’s Tuesday, July 3rd, and there’s no sign of HillCam… it isn’t even mentioned on her home page. What’s going on? (TechPresident)

So, like Levy I keep a watchful eye for the HillCam…curious what it will show. Will Clinton continue the video-roll her campaign is on?