What was Hillary Clinton up to while Barack Obama was palling around with Oprah?

Why…

Making an ad, of course!

So, there you have it. Hillary Clinton’s mom supports her.

This ad is should put to rest all the doubters that Hillary is not human. She has a mom, and a kid. What could be more regular than that? And for those who’d call her calculating and out for herself, her mom lets us know that she was never a jealous person and has always helped others. So, there.

And that last line, “she ought to be elected…even if she weren’t my daughter.” Sounds a lot like Bill’s endorsement language, that he’d supporter her even if they weren’t married. Of course, she is Hillary’s mom. And Bill and Hillary are married. So, it makes you wonder…

For the web, the Clinton campaign followed up on the commercial with this nice piece featuring Hillary, mom, and Chelsea – all grows up.

This well-made video is in the style of Hillary’s other road pieces. Peppy (though canned) music, a mix of fawning interviews and retail politics b-roll, a few carefully chosen lines from her rap.

Don’t get me wrong. The Clinton campaigns videos have all been very well done. My only complaint is that they just feel like longer versions of the same, old campaign commercials. Take a chance. Break down the walls. Let us see Hillary.

I’ve met her a few times and found her very pleasant. Surprisingly so, after the decades of Right-Wing smearing directed at her. Though not the charmer her husband is, she was a real pleasure to talk to for the few minutes at a time when our paths crossed. Yet, in the extremely personal medium that is web video, the Clinton campaign’s pieces are still just incredibly guarded.

Instead of making Sopranos spoofs to try and show that she has a sense of humor. Let the cameras follow her, and keep rolling, and actually capture her sense of humor.